As the Great Resignation continues to challenge America’s employers, human resources managers are moving to values-based benefits design to attract and retain top employees.

What is a Values-Based Organization (VBO)?

One of the hottest new movements in the HR benefits world, the push for businesses to become Values-Based Organizations (VBOs) isn’t an easy ask. VBOs are corporations that have undertaken a huge cultural shift that aligns the entire company leadership and brand with a set of foundational values.

A VBO operates from a set of rules that act as a foundation for all company decisions, its interactions with employees and the outside world, and its community involvement efforts.

How does a VBO approach HR benefits?

Working for a VBO may look different for every employee, based on the level of benefits personalization available in a values-based model. One employee may choose to take advantage of a volunteerism flex day planting trees on Earth Day, while another may choose to donate and ask for employer matching funds for a local animal shelter.

The key to initiating the cultural shift from rigid corporate structure to one that acknowledges and supports employee values is to begin with assessment. A great wellness company should be polling employees at least annually to gauge engagement with current benefits package options and make adjustments. In a VBO, wellness vendors should also be including questions about values and culture at every level of the organization.

Selecting values-based benefits

Employees feel valued by their employers when their opinions are heard and considered. Starting with a survey is a great first move, but follow through by sharing survey results as the basis for any HR benefits changes. New offerings that include the flexibility for employees to choose their own values-based benefits should be supported by survey data, proof positive that a company listens to its people – a cultural value every company needs to promote.

Whether your company has a well-established track record as a VBO or it’s just beginning to make that shift, Aquila consultants can help. Offer the best values-based benefits solutions for your employees by partnering with Aquila for a customized approach to aligning HR and corporate culture with employee values. For more than 25 years, we’ve provided corporate wellness consulting, program design, and management for some of the top employers in the nation.

Contact us today to learn how Aquila can help your corporate wellness program provide the benefits your employees will use and appreciate.