The Science of Sustained Engagement: Leveraging Behavioral Economics and Gamification in Digital Wellness
The Science of Sustained Engagement: Leveraging Behavioral Economics and Gamification in Digital Wellness You have likely seen the pattern before: A new wellness initiative launches with great fanfare. Enrollment spikes, excitement builds, and for the first three weeks, participation is high. Then, inevitably, the drop-off begins. The wearable devices end