10 ways to optimize fitness center lead generation efforts Fitness center managers understand that lead generation is only the first step in new member recruitment, but it’s essential within the context of a fitness community’s life cycle. Fostering a sense of community and providing excellent customer service are two ways to
3 new ways to build a fitness center community Member recruitment and retention is always a top priority for fitness center managers. In today’s ever-changing fitness landscape of niche gyms and experiential fitness, the challenge is building unique programming and community that keeps members engaged and motivated. What’s more, the sense
Designing the WELL v2 fitness center The International WELL Building Institute issued a new version of its certification standards in 2018 that includes a call-to-action for anyone designing or updating a fitness center. In a recent interview with Metropolis Magazine, WELL CEO Rachel Gutter reveals that a series of roundtable discussions
5 Growing corporate wellness trends ripe for digital engagement In addition to traditional health support such as preventive exams and screening, worksite education, and fitness facilities, the most successful employer wellness programs are looking to the future by integrating improved digital engagement efforts. Let’s take an in-depth look at five growing
Beyond 2020: Maximizing rents, occupancy with health-focused property amenities The last few years have brought about a sea change to the fitness industry, moving away from cookie-cutter gyms as the new focus becomes total health. That has created a wellness niche that is more than just a boutique fitness experience, and
Trending now: Self-care is the new fitness focus Annual fitness trends have shifted in recent years as more Americans seek to reduce stress and improve overall health. Fitness centers have a unique opportunity to expand and promote offerings that encompass this wellbeing focus through selective programming and promotions. While interest in
Improve retention with the power of positive messaging Many fitness center management plans lack a comprehensive approach to creating a positive member experience that could improve satisfaction, engagement and retention. One blind spot in the fitness industry is the disconnect between the messages we promote and the ones our members receive.
The hottest workplace wellness trends of 2019 Workplace wellness programs have changed so much in the past two decades that it’s time to take a step back and view the trends reports with an experienced eye. We know that successful employee wellness programs aren’t solely focused on physical health. The shift
It's time to embrace on-demand fitness classes Wearable technology may be this year’s top fitness trend, but market trends show some competition on the 2019 horizon in the form of virtual fitness classes. What’s different about these classes is that, instead of the leggings-clad home workout videos of the ‘80s, these
Designing for the wellness-savvy workplace of the future Corporate wellness programs are evolving as companies realize just how much of their employees’ lives are spent at work. From happiness scales to financial health advisors and every facet of wellbeing in between, employers are open to new ideas that improve worker health,
